Globalization and emergence of digital infrastructures have presented marketers with unique opportunities to sail above the crowded market place and deliver value propositions that satisfy the new and divergent needs of the modern customer. At Duplex Consulting House, we;
· Appraise the dynamics within the clients’ external and internal environments to identify their key strengths and ways of using these strengths to exploit existing and emerging opportunities.
· Review the client’s current and anticipated objectives and strategies to ascertain whether they are aligned with the environmental context and dynamics.
· Recommend appropriate and comprehensive marketing programs that are aimed at utilizing the clients’ key competencies to achieve competitive advantages and increase their visibility in the crowded global market place.
· Develop marketing and integrated marketing communication plans for our clients for consistent message delivery and brand building.
· Identify opportunities for public relations and corporate social responsibility strategies and how these are incorporated in the organization’s overall strategy.
· Set up appropriate metrics and other key performance indicators to measure the effectiveness of their marketing programs and report on areas where improvements are needed.