To effectively reach out to the 21st century customer, we understand that each firm must have a solid digital strategy that should be delivered alongside the classical organizational strategy. In embracing digital communications, a lot of emphasis is placed on the use of effective search engine marketing as well as mobile and social media marketing as alternatives to the costly above the line communications.
In line with this, at Duplex Consulting House, we help our clients to develop, implement, track and optimize their digital marketing campaigns across all digital channels. Specifically, we:
- Develop comprehensive digital plans for our clients, putting in mind the degree of social exclusion in their target markets, and advise how integration with traditional marketing activities will be achieved.
- Plan and execute search engine marketing (SEM), email, social media and display advertising campaigns for our clients.
- Measure and report performance of all digital marketing campaigns, and assess against goals using relevant and insightful digital metrics and key performance indicators.
- Identify trends and insights, and optimize spend and performance based on the insights
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and communicate the same to our clients.
- Evaluate emerging technologies like internet of things, 5G connectivity and personalization services; and provide thought leadership and perspective for adoption of the same where appropriate.